Shitpoo&Doodle turns Aldi into a luxury, everyday food-shopping destination with this engaging and aspirational new broadcast ident.

The lenght of the clip is exactly 9 seconds which is the average SPPtoCO (Single Product Purchase to Check-out) time accross their network. This – though might sound strange for the first look – is an outstanding achievement that puts an un-overtakeable distance between our client and their competitors.

(watch/download better resolution version here.)